Why Does Coaching Work?

Coaching works when there are two factors present:

  1. There is a gap between where the client is now and where they want to be; and
  2. The client is willing to grow and develop to close the gap.

Successful coaching clients know the value of sharing ideas with someone who understands them and is subjective enough to want a lot for them, yet objective enough not to be biased or self-serving. Talking about new perspectives and options with someone who really listens is often enough to have situations become more clear.

Coaching works because of three unique features:


Client and coach become a team, focusing on the client’s goals and needs and accomplishing more than the client would alone.


With a coach, the client takes more actions, thinks bigger and gets the job done, thanks to the accountability the coach provides.


The coach knows how to help business people make better decisions, set the best goals, develop new skills for communicating and restructure their professional and personal lives for maximum productivity.

What Is Coaching?

Coaching is a relatively new technology of professional and personal development based on concepts from sports, business, spirituality, psychology and organizational development. It’s for passionate people who want more from their personal and business lives. A coach helps individuals set larger, more rewarding goals, develop a strategy to achieve them and provide support throughout the process. It’s not unlike having a personal trainer or an athletic coach… transformational, but in a business and personal sense. The achievement of goals is something that comes more quickly as a result of the coaching partnership.

Where Do You Start With A Coach?

Most coaches begin with an initial meeting or call to get to know each other. The coach wants to hear about the client’s goals, needs, and issues. The client wants to get comfortable with the coach. During this meeting, both parties design an initial list of goals and a game plan to reach these goals.

How Do The Coaching Sessions Work?

Coaching is done in-person or over the phone, depending upon the needs of the client. The person being coached identifies their focus prior to each call. It is most helpful if the individual sends the coach an email prior to the call describing the current challenges and the progress they’ve made since the last call. Most people arrange for 2 to 3 coaching sessions per month initially, with this schedule tapering off near the end of the coaching relationship.

The focus of the session is determined by the client. The coach helps them to solve the problems and make the most of the opportunities. When clients are missing some ideas or strategies, we share information and experiences so the client can see a new approach to their issue. When clients are taking on a large goal, we help them break the goal into smaller steps and provide the support and structure needed to make sure it gets done. We bring out the best in clients by sparking new insights and perspectives, expecting a lot, helping to strategize and celebrating wins. There is often “fieldwork”, where the client is given a strategy, new perspective or challenge to try something in a new way. This often forms the basis for the next session.

What Happens When You Begin A Contract With A Coach?
  • You take yourself and what you want more seriously.
  • You take more effective and focused actions immediately.
  • You stop putting up with stuff that gets in your way.
  • You create momentum to achieve more, be more balanced and develop more powerful skills.
  • You set goals that are clear and meet your needs.
  • You identify and eliminate the barriers that get in the way of the achievement of goals.
  • You communicate about what you need and want from others in a more effective and responsible way.
How Can A Leader or Executive Use A Coach?

Coaching creates an environment where there is freedom from judgment and freedom from expectations that executives behave according to typical corporate mandates. In this environment it is safe to question, to appear vulnerable, to observe, to explore, experiment, learn and change. This allows the leader to use the coach to:

  • Reach high targets and quotas. Accomplishing this consistently requires a leader who also coaches a team to work together to reach extraordinary goals.
  • Participate in business planning, budgeting and goal-setting.
  • Integrate business and personal life for balance.
  • Prioritize actions and projects.
  • Train, develop and manage staff.
  • Turn around a difficult situation.
  • Handle business or personal problems.